Concept · Restaurant
Lantern & Clay
A clay pot rice house's site that turns a 20-minute wait into an order placed ahead.
What this site does to win customers
The wait becomes the reason
A clay pot takes 20 minutes. The site says so up front and makes it the selling point: order ahead and it's ready when you walk in.
Build your pot
Pick a pot and watch the crust thicken in a cut-away of the pot as you choose light, golden or extra crispy, then add heat and extras, with the total and HST shown.
A real pickup time
Worked out from the visitor's own clock and the opening hours: the soonest time today, later choices, or the next opening when it's closed.
Open now, on every screen
The top bar says whether it's open and until when, the hero says when a pot ordered now would be ready, and the hours table marks today.
Groups sold as set menus
Round tables for six to twelve with a price per person, and the promise that every pot lands at once.
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