Marketing for law firm
Marketing for Law Firm Provides Substantial Increase in Number of Leads. We Specialize in Optimized Marketing Campaigns for Legal Practitioners.
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Responsive website attracts more leads – period. So, we all know that majority of people are using smart phones to find services and more. Therefore, your website must be optimized to fit all screen sizes starting from small phones to tablets and smart phones that are used by consumers.
Difference for SEO
To begin with, mobile ranking in search engines is different than desktop and ultimately makes it easy to access the necessary information on the go. Thus, for this reason in addition to size optimization it is important to have fast website while using it on your phone. So, this way it will help your website to rank higher on search engines when people will look for your law firm or practice area.
In addition to that, keep in mind the basic rule of less than 3 seconds, because this is how much time on average your site should take to load on mobile devices.
The unique nature of legal services shows that local searches has substantial role in finding your law firm. In addition to that, chances are that targeting specific location will reduce your competition level substantially.
Things To Pay Close Attention
Firstly, Google My Business account is crucial and pretty much mandatory to complete. Moreover, it is extremely important aspect in local ranking system which cannot be left unattended. Secondly, this would lead to an opportunity to send your past clients to leave review on your account. Therefore, this single aspect would help to improve not only local, but also national and international search results.
Besides that, automatic review system implemented in client aftercare process, would support your brand as a lawyer and provide feedback about your services.
Content in general is the single most important thing that helps to rank your website higher for specific keywords. In addition to that, there are certain levels of depth for keywords that you may target and it may be reflected through page content types.
Importance of Layout
All information displayed on your website affects the search engine results, since all navigation factors appear on different pages and provide internal link information within your website. The second most important place takes landing pages, which headers gives overview of the page to search engines like Google or Bing. Moreover, clear and well considered call to action (CTA’s) are equally important, since clients need to be guided for what to do next and what are available options.
Finally, the most beneficial, unfortunately quite time consuming part of your website would be blog posts. In order to create a great content with hyper-specific keywords you may need to spend more than an hour or two. At the end of the day, this is the single best way to collect that free traffic, which eventually leads to client conversion for legal services.
In order to have win win situation for search engine optimization it is crucial to have relevant backlinking in place and keep it up to date.
There are different types of links such as text links, locational links and some relevant directories. Moreover, the main goal for linking is to pass a great value not only for your website, but also to a user who can find relevant information. Overall, if used correctly this strategy can substantially increase the ranking on search engines. Therefore, it is worth spending time in organizing your links and keeping it up to date.
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Frequently Asked Questions
The SEO process for legal practitioners can take anywhere from 3 months to more than 12 months.
However, factors for the timeline are various, for example your website status, content materials, website overall authority.
Yes, very much so.
Organic traffic for your business is just one example. In addition to that, ranking high on search engines provides your law firm credibility and trustworthiness for your clients.
It is important to optimize your website based on the best local practices and create a local content that would serve people in specific area. For instance, local blog posts, city or neighborhood pages. Moreover, all local listings and backlinking is very important as well.
The biggest advantage that we offer is the professionals who in the past has been working in legal area and transitioned to digital marketing.
Therefore, this unique feature of our company helps us to understand your law firm needs, seeing it from ex practitioner eyes and understanding what your potential clients are looking for.
So, this way we build a bridge between legal firm and marketing which leads to an optimal performance in the industry.
Once your website has a high ranking on search engines and starts getting attention, we measure the traffic and then conversion rates.
So, this way we can see the return on investment for that particular keyword phrase.
All reports are provided first week of the month, which outline the tasks that has been completed and indicate progress that has been made.
Alternatively, Sunday Value provides an opportunity to receive reports bi-weekly at the beginning stage of services for the first 3 months, if requested by client.
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